<aside> ✍️ Version 1.0 | Revised on October 17, 2022 Made by Snehankitha Maddineni | Gmail | LinkedIn
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Myntra is a one stop shop for all your fashion and lifestyle needs. Being India's largest e-commerce store for fashion and lifestyle products. The brand is making a conscious effort to bring the power of fashion to shoppers with an array of the latest and trendiest products available in the country.
Use technology to democratize fashion & lifestyle and help people look good.
Myntra's value proposition revolves around giving consumers the power and ease of purchasing fashion and lifestyle products online. Offerings such as the largest in-season product catalogue, 100% authentic products, cash on delivery and 30-day return policy make Myntra, the preferred shopping destination in the country. To make online shopping easier for you, a dedicated customer connect team is on standby to answer your queries 24x7.
Myntra aims at providing a hassle free and enjoyable shopping experience to shoppers across the country with the widest range of brands and products on its portal.
Pandemic: Because of the pandemic, and unforeseen lockdowns, users have a backlog of a lot of outfits that they haven’t worn in a while. Fortunately, that hasn’t stopped them for craving new fashion.
Post-pandemic: The social gatherings have started; users are exploring the best versions of their fashion to make up for what all they have missed. Every moment is now celebratory.
Competitors: Myntra has been booming with discounts. But now, Myntra has discount-competitors everywhere. And users want easier decisions to be made because it has become extremely important to get the return of experience from the expenditure. And for us, as a product, it has become competitive to prove the ability and go a step further to curate personalized branding for users.
**“With more options, the decision making has got tougher.”**