Mission: One single app for any airways, that manages all the meals for all your passengers.

Problem Description

You are building an app for in-flight food ordering. Some of the key questions to keep in mind

1. What do you think is the market size.

2. How do you get traction/user adoption for this app?

3. Create a wireframe that you’d use to sell.

4. How do you see v2/v3 of this app shaping?

Problem Solving Approach

I am using the Design-thinking process to solve this problem. Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding.

Empathise

Background

Why are we here? We are going to build a food ordering app for ordering food inside the Flights.

What’s the problem and why do we need really need the product? Due to the COVID-19 Situation, there is a need to make things digitize to avoid people to people contact and direct communication between them. Enabling the people travelling on flights to order food easily without any hassle.So most of the time what happens is- We need to tell the Air Hostess about what we want to eat ( Mostly in Indian Domestic Flights)- Most of the Passengers need time to think or want the food/beverages to arrive at their place at a particular time which is not possible with the current offline system as food is taken to all passengers place at a same standard time.

What’s the opportunity for us?- The population of India is projected close to 1.380 billion or 1,380 million or 138 crore people in 2020.- According to Statista it’s seen that 341 million people are using Airlines which is about 24% of the Indian population.- Let’s assume that only about 40% of the passengers travelling in Airline like to order food or buy it ( This assumption is made on some user interviews, passenger experiences and. persona analysis)- So the Total Addressable Target Market is 136 million people ( Which includes both Domestic and International Flight passengers )

Solution Proposal

• A Hybrid app in-flight food ordering app that allows users toOrder the food they want,Select timing ( At what time they want it ),Pay by Online payment methods ( Debit/Credit cards and popular UPI and Wallets ).
• A web dashboard to see the orders that the passengers have ordered for flight crew and the airline catering services.

Product Strategy

• Use White Label product features ( As it’s a food ordering app we can try to incorporate features that already work from successful products)