Assignment Question

<aside> 📄 By Snehankitha | [email protected]

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ℹ️ About IM

Insight Monk is a global deep tech market intelligence platform and expert community by BIS research. It enables businesses and individuals to accelerate technology discovery, business evaluation, and innovation planning. The company provides its clients from global corporations and startups with crowd-sourced innovative thinking and problem-solving by world's smartest individuals in a timely, cost-effective, and secure ecosystem. It also provides the experts with a valuable opportunity to contribute their path-breaking projects, make an impact toward the development of the future of society, augment their market equity, and gain extra rewards for their expertise.

👀 Problem Statement

Painpoints:

  1. Difficulty in finding relevant data: Search results display too many reports, making it difficult to find relevant data. The customers may be struggling to find the data that is most relevant to their search query. They may be overwhelmed by the sheer volume of search results and find it challenging to sort through them to find the most useful insights.
  2. Time-consuming search process: Absence of suggested top 5 relevant reports, which would help users focus on the most critical information. Lack of relevance in search results, leading to time wasted searching for relevant reports. The customers may be spending a lot of time sifting through search results to find the data they need, which can be frustrating and time-consuming. They may be looking for ways to speed up the search process and find the information they need more efficiently.
  3. Limited filtering options: Absence of numbers upfront on the search results page, making it hard to know the scale of the results. Lack of filtering options to refine the search results to meet the user's research needs. The customers may be finding it difficult to filter search results to narrow down the data to their specific needs. They may be looking for more filtering options that allow them to customize their search and find the insights that are most relevant to their research.
  4. Lack of confidence in search results: The customers may not have complete confidence in the search results they are seeing. They may be concerned that they are missing critical insights or that the search algorithm is not accurately capturing their intent.

Painpoints can be segmented between functional painpoints and emotional painpoints.

Funtional aspects:

Emotional aspects: